‘Splice So Nice’ is my first collection autonomously designed for womenswear label Jamie My Love.
Gaining inspiration from Iconic Australian ice-creams, nostalgic summer past times and vintage Aussie advertisements, this collection became a burst of gelatti colourings, vintage tennis outfit detailing, open knits and pops of zesty lemon and lime. I developed this collection from concept, to design, textile selection, technical pack production, garment fittings and finally artistic direction and styling of the photoshoot.
The collection was picked up by major retailers; ASOS, Urban Outfitters, Forever 21, (US), Topshop, ASOS (UK), and Princess Polly and the ICONIC (AU). This achieved the labels 5 year goals within the first collection.
